Driver came to Blossom Creative as a start-up needing a brand identity. Driver is a dash cam app that uses both the front and rear cameras of your phone to monitor what’s happening both inside and outside of your vehicle. The logomark visually represents that feature, which sets it apart from other dashcam apps. I also designed an informational sell sheet and a set of icons for use within the app, on their website and across all future marketing efforts. Driver’s new branding is helping them connect with potential users as they continue to grow and become a serious player in the global dashcam market.
*Winner of an American Graphic Design Award in the Logo and Identity category from GD USA Magazine in 2018