This sample set was designed as a tool to show brand owners how to choose the right packaging paper for their project. The components include a tray box, 9 smaller sample boxes, a slipcover wrap and an information card. The small sample boxes contained within the larger box become a puzzle that shows the visual story of how the different papers affects the outcome, while other components offer the information. The artwork features creative use of spot UV coatings, soft touch coating, foil stamps, embossing and debossing.
*Winner of a 2020 American Graphic Design Award in the Sales Promotion category from GDUSA Magazine.