Experience

Blossom Creative | Hampton, NH

Senior Graphic Designer & Art Director, Owner
October 2012 — Present

• Serve as senior creative lead and art director for multiple companies and nonprofits, owning visual direction brand standards, and execution across all print and digital touchpoints.

• Translate strategic and marketing objectives into cohesive, highly conceptual design systems that support long-term brand growth and consistency.

• Establish and maintain brand guidelines while evolving visual language to meet changing business needs and audiences.

• Lead creative projects end-to-end, from concept development through production, ensuring quality, consistency, and strategic alignment across multi-channel campaigns, brand systems, and long-term client relationships.

• Act as an embedded creative partner within client marketing teams, collaborating closely with PR, copywriters, sales, R&D, and leadership to develop effective, unified solutions.

• Act as final creative authority on visual decisions, ensuring work meets both strategic objectives and high aesthetic standards.

• Manage multiple concurrent projects and timelines, prioritizing resources and maintaining momentum across ongoing client relationships.

• Oversee complex print and packaging projects, coordinating with vendors, specifying materials, attending press checks, and ensuring production excellence.

• Direct and execute commercial photography, including on-location and studio shoots, art direction, retouching, and emerging AI-assisted image generation workflows.

Primary Design | Haverhill, MA
Art Director
April 2012 — October 2012

• Designing marketing collateral and interior displays for various clients in the real estate industry, presentation and website design.

• Project management, vendor coordination, providing feedback to and mentoring designers across experience levels.

Signaltree Marketing & Advertising | Keene, NH
Art Director
March 2009 — April 2012

In addition to responsibilities under the “graphic designer” role below;

• Leadership: Overseeing and mentoring the graphic designer, managing all open agency projects, client relationships, and vendors.

• Creating and adhering to strict brand standards for multiple clients.

• Developing and implementing marketing and creative strategy, including concept development and social media direction and management, directing photo shoots, specifying paper, attending press checks and approving jobs in production, copy writing, proofreading, implementing sustainable design strategy.

• Serving as manager, editor and copywriter of the agency’s sustainable design blog, designitgreener.com.

Graphic Designer
June 2007 — March 2009

• Designing various brand touch points for agency clients: branding, print collateral design, package design, display and environmental graphics, photo retouching, studio and on-location photography, website design and basic coding, HTML email design and production, animation, pre-press production.

• Vendor and client communications.

Education

University of Massachusetts Dartmouth
September 2003 — May 2007
Degree: BFA in Visual Design/Letterform
Summa Cum Laude • Honors Program

Tech

Adobe Creative Suite: Photoshop, Illustrator, InDesign, Acrobat, Lightroom, Firefly • Project Management Software • Microsoft Office • Squarespace • Canva • Figma • Wordpress • HTML • CSS